SOLTA MEDICAL AUSTRALIA
Shaping the social and content ecosystem for a leading medical aesthetics portfolio in Australia — across multiple brands, platforms, and audiences.
In partnership with mental creative (agency partner), worked as a creative strategist to support solta medical australia and its portfolio of brands — thermage, fraxel, and clear + brilliant.
Led the social and content direction across both instagram and linkedin, building the account from the ground up and establishing a clear, cohesive presence for a highly clinical and competitive category.
The role covered end-to-end social media management — from content strategy and curation to execution and reporting — ensuring consistency across multiple brands while adapting messaging to different audiences and platforms.
The focus was to balance clinical credibility with visual clarity and engagement, translating complex treatments into content that feels both accessible and authoritative.
Industry
Medical aesthetics
Services
Creative strategy, Content strategy, Social media management, Reporting & analytics
Delivered
2025-ongoing
