SOLTA MEDICAL AUSTRALIA

Medical aesthetics is one of the most clinical and competitive categories to work in. This was about building a content ecosystem that could hold its own in that space.

Clinical credibility + visual clarity = content that feels as authoritative as it does accessible.

In partnership with Mental Creative, worked as creative strategist across Solta Medical Australia’s portfolio of brands: Thermage, Fraxel, and Clear + Brilliant. Built both Instagram and LinkedIn from the ground up, covering end-to-end social media management across strategy, content curation, execution, and reporting. Consistent across brands, adapted for each audience and platform.