MENTAL CREATIVE

Led the rebrand and visual direction for mental creative — an australian-based agency focused on creativity with purpose. the work involved developing a refreshed brand identity and visual guidelines, setting a clearer foundation for how the brand shows up across platforms.

Beyond branding, i also managed their social media end-to-end — from content strategy and planning to execution — ensuring consistency, clarity, and a stronger creative point of view. the focus was to translate their thinking into a visual and content system that feels both distinctive and scalable.