LITTLE FRENCHIE JAKARTA

Developed and executed the market entry strategy for little frenchie’s second branch in Jakarta, bringing the brand beyond Bali into a more competitive, fast-paced dining scene.

Led the end-to-end marketing direction — from brand positioning, visual and creative direction, to social media strategy, influencer outreach, and paid ads.

The goal was clear: retain the brand’s core dna while adapting it to a new audience with different behaviors, expectations, and pace.



Results:

Soft launched end of February and fully booked within the first week of opening.

Continued to grow week-on-week performance throughout the first month, while refining positioning and learning demand patterns in real time.


This project was about finding the sweet spot — keeping the soul of the brand, while elevating it to meet a new market.